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To create the best clothing possible with honesty, transparency, and integrity.
"Do what you say, and follow through on your promises" is a mantra we live and breathe by.
We promise to share every step of the journey we take when we make product to ensure everything is made in ethical, eco-friendly conditions.
We value keeping things simple and are here to help make your shopping decisions easy so you can save time for the important parts of your life.
Our community of customers is at the forefront of every decision we make and as we expand, we hope that you grow with us too.
There is a standard we promise to always uphold and never compromise because it is vital we always create product the right way, not the easy way.
Cheers to the good times and at the end of the day we hope to leave this place a little better than how we found it!
A SoCal native and self-proclaimed fiber fanatic, Blake Ulves has taken every step in the journey of making clothing. From screen-printing t-shirts in his college dorm to behind-the-scenes managing business operations and sales for a major LA brand, Blake learned the in's and out's of the retail industry early on. After recently mastering production for big-box US retailers through owning and managing a private label company, it's time to turn the page to the next chapter.
Just because the other guys claim to make "quality" clothing doesn't necessarily mean they do. Many tend to cut corners and would never tell you.
We don't. We never compromise and pride ourselves in using the highest quality materials matched with ethical, best practices for garment production. The factories we partner with aren't only business partners; they are also our friends. Through transparency and storytelling, we aren't just here to make great clothes but also to educate and inform in the process.
Never satisfied, we are always trying to push ourselves to explore new fabrics and styles. We are here to set the new standard and always question our impact when we create.
We don’t just make better clothing; we provide modern life essentials naturally made for real people just like you.